SBC: This leading telecommunications company turned to the Centura Group for its affinity marketing program, reaching out to nonprofit organizations. Through compelling direct mail materials and extensive data collection, the Centura Group helped SBC sign up many nonprofit customers. As a result, SBC has made significant contributions to nonprofits in Connecticut.
Adelphi University: This major university in Garden City, New York, turned to Centura Group to produce its 64-page alumni magazine, which was mailed to more than 70,000 people.
HealthPass: Aiming at small businesses, the insurance company worked with the Centura Group to create, print, mail and manage a multi-tiered mailing program to generate interest in a new insurance plan.
Friends of the Arts (FOTA): With a full schedule of outdoor concerts scheduled for the summer season, the organization selected the Centura Group to help get the word out to potential concert goers. A multi-phased mailing resulted in significant responses, with attendance expected at all-time highs for 2005.